2024 University-Industry Cooperation Initiatives

2024 University-Industry Cooperation Initiatives

Mar 1, 2024, International Office

In the light of accelerating AXHU School of Business disciplinary courses construction and enhancing the faculty’s comprehensive capacity of teaching, research and practices, its project group of E-business, including WANG Yuhe, GAO Jinkai and others, headed for a number of local enterprises in the Huangshan City, Anhui province, such as Qimen State-owned Investment Group, Houkeng Organic Tea Plant, and Luli Village Cooperative for Paddy Farming, where they cooperated to work out the AXHU winter programme of “Live Streaming Rural Rejuvenation” in 2023-24 academic year. 

Constructively, the working members were integrating the local product supply chains with the virtual sales channels available on TikTok platform, designing the tailored business models of booming sales turnover and increasing online orders for the local featured agricultural produces in Qimen County.

At the live streaming studio of Houkeng Organic Tea Plant, all the members learned about its current business situations and commercial conditions, spanning the package design, favorable price, discount coupon, and otherwise.

Moreover, ZHANG Jianlong, secretary of Luli Village Committee, accompanied them to visit its established e-commerce platform, where they witnessed the great achievements over the past several years and reached a batch of forward-looking cooperative programs in this area.

Through the 3-day field trip, the project group obtained a clear, deep and creative understanding of how to enrich the teaching contents with some new ideas and approaches, how to transform classroom activities into the real-world production capacity and creations, and how to expand the opportunities of applying AXHU-wide academic work based on positive engagement in the new era.

As known, the School has and will implement a wider range of courses reform and innovations, and historically build up a series of university-industry cooperative programs and the affiliated training bases in communities.

“We aim to actually cultivate the current undergraduate students’ applied abilities, creative thinking, and innovative spirit, who are good at ‘Planning and Operating and Managing’ in the real e-commerce environments,” the deputy dean of the School of Business LIU Dongmei says, “Moreover, the faculty’s academic level and horizons are undergoing a history of remarkably positive changes, and the seamless combination of the School’s teaching modes (e.g., OBE) and the external resources from social enterprises will display a new world of New Business Disciplinary at AXHU”.